OUR STORY

Started in Milan, after seeing the issue of how many young girls had a difficult time entering teenage wearing bras and with their menstruation starting, we believe that having pretty, hygienic and comfortable lingerie isn’t just a want but a need.

Moreover, lingerie also plays a huge role in day-to-day life.
Many women, especially in India, consider it taboo to talk about lingerie and more than 80% of women in India don’t know their bra size.

Soon we will have boutiques and customization available not only for the ascetics but also to address the issue that about 88% of women have breast asymmetry due to which many find it difficult to find their perfect size.

OUR BRAND

Smeraldo is an emotion, an emotion of change, love and boldness.

Smeraldo is more than just a lingerie brand; it is a part of your journey from girlhood to womanhood.

Peacock represents our brand as it symbolizes beauty, flow, confidence and royalty.
The origin and motto behind Smeraldo is that every woman of every size should feel confident, comfortable and sexy in their own body. To make it no longer a taboo to buy lingerie, it is to help more women and even girls about their size.

Smeraldo is a brand where you can find all types and sizes of lingerie made with high-quality fabrics and our love.

Smeraldo is designed in Milan, Italy and manufactured in India and Italy. The main inspiration is the cultural fusion of India and Italy as both countries are extremely rich in culture, textiles and prints. From inspiring lemon prints of Sorrento and Amalfi to the beautiful fabrics of India.

OUR FOUNDER

I am Mahak, my story started from a very young age, especially because of being born and raised in Italy but being Indian by ethnicity.

I saw the huge difference in culture and also how taboo lingerie is in India. Personally, even for me lingerie is not only worn to please someone but every woman should wear their choice of bold lingerie to make themselves feel beautiful, confident and elegant in their bodies for themselves.

I am deeply connected with my roots although I am very open-minded and I believed that this issue should be resolved that’s when one day I came up with Smeraldo as I feel every small step counts towards the big change, hoping I can contribute towards the benefit and growth of my two countries.